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Whether you’re from a small organisation managing all communications or working within a major institution, Social Media is fundamental to audience engagement. This session looks at how to develop an effective Social Media strategy, enabling you to successfully grow audiences, share your brand story and values, create wide-reaching campaigns with little or no budget and fundamentally drive revenue.
Part of the Whitechapel Gallery Inside the Gallery: How to course series.
What you will learn:
Course leaders:
Date: Fri 10 March 2017
Time: 10am–5pm
Location: Clore Creative Studio
Lunch and refreshments included
Jenny Lea
Jenny Lea is Head of Communications at the Whitechapel Gallery. Her experience spans both not-for-profit and commercial sectors, including The National Gallery, Tate and Phaidon Press. At the Whitechapel Gallery, she oversees a dynamic and forward-thinking team, who manage all digital activity, media relations, advertising and design.
She holds a BA from Birmingham University in English Literature and History of Art, and has over 15 years experience in arts communications in London and internationally.
Maria Pavlou
Maria Pavlou is Marketing Manager at the Whitechapel Gallery where she manages advertising, Social Media and partnerships. With a background in digital and content marketing, Maria champions the use of Social Media as a means of storytelling and ensures Whitechapel Gallery is at the forefront of Social Media innovation.
Maria joined Whitechapel Gallery from Tate, where she managed digital marketing innovation. With a background in publishing at Penguin Random House, her accessible style and two-way targeted communication has helped Whitechapel Gallery grow and develop new audiences.
